One more success case with Closum!

15 days were enough for a gym to sell out its registrations.

Over the course of 15 days, a gymnasium chain launched a campaign for all its clubs, in which it offered registration and insurance. The results were incredible in all of them, however, there was one that stood out!

More than capturing qualified leads, they were able to sell out the gym's capacity. With this, they reached the goal stipulated for the year, in less than 15 days.

The intention of the campaign was, besides converting leads into customers, to create a qualified and sustainable database of leads.

After this campaign, they understood that with the success they achieved and after maxing out their gym, the focus now is to open another gym, in order to respond to all the leads that they couldn't close.

"The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel."

Doug Kessler, Creative Director of Velocity Partners