October 28, 2019


2 minutes reading

Take note! From the 4th to the 7th of November we will be attending, for the third consecutive year, the Web Summit, a technology conference that will take place at the Altice Arena in Lisbon. See you there?


This year, we have been awarded Beta status as a result of our frequent presence and, of course, the proven success of our lead acquisition and management software.


And because success must be shared, on November 6th, all the paths of this technological epicenter lead to stand B505, where we will be talking to customers, investors and business partners. See you there?


Over the past year, we have been working on enhancing new features that meet the needs of marketing and sales professionals when it comes to contact acquisition and management.


The big news of 2019 is targeted audiences (or lists), improved reporting, the ability to create different shortened links and landing page QR codes.


For audiences, you can now create lists that are segmented based on contact qualification (whether it's a customer or business opportunity, for example), state on a sales sequence (whether they are follow-up or a closed deal, for example), source (if it came through a landing page or website, for example) and even time frame.


Audiences created, it's time to remember the possibility of sending E-mail and SMS marketing (with free access to an image bank) through Closum, thus enabling lead nurturing.


Also, important to remember is that the platform allows users to create simple, intuitive and free landing pages based on templates developed by UI and UX experts, guaranteeing conversion rates above 20%.


"Today, it's possible to create, capture, segment, manage and nurture contacts, examine traffic and measure results, in a simple and intuitive way, in Portugal and internationally on a single platform" - Vítor Brandão, Drible CEO




Ladies and gentlemen, firsthand at Web Summit 2019, it is time to say “hello” to Closum and give wings to the strategy of lead acquisition and management internationally, in this Portuguese software.


To this day, the platform is only used in Portugal, but the expectation is of growth for the PALOP and European markets as early as 2020.


With just 3 years, Closum now has over 300 different clients in the fitness, travel, health and wellness, real estate and training segments, and around 1500 users.

"The purpose of the business is to create and keep a customer"

Peter Drucker