All companies should pay special attention to their Marketing Plan, it is here that will gather all essential information about the market in which the company is inserted, as well as the actions that should be put into practice. In this Marketing Plan, the measures to be taken in the short, medium and long term strategy must be included. If your company has not yet created a Marketing Plan, it is imperative to start thinking about creating yours. See below, some of the main steps to build a good Marketing Plan.
Know the market and your competition First of all, you must analyze the entire surrounding market, only then do you begin to define the positioning, target audience and what objectives will be set. For this, it will be important to check economic, socio-cultural and demographic contexts. In addition, it is essential to analyse and understand your competition, as well as its strengths and weaknesses.
Define your positioning and target audience Study the profile of your target audience, what they do, what they like, what kind of behavior they have on social networks, among others. This will allow the actions you outline to match your target.
Set objectives and goals to achieve Establish short, medium and long term goals, as well as all the actions you will have to take to achieve these goals. Don't be greedy, set realistic goals.
Know your strengths and weaknesses Prepare a chart, where you can list all the strengths and weaknesses of your company, as well as the opportunities and threats you encounter (SWOT analysis).
Focus on every aspect of Marketing Mix The Marketing Mix or the 4P's, concerns the essential aspects that influence the perception of your business in the market: product (what you will offer the customer), price (how much it will cost), distribution (how you will reach the customer) and promotion (how you will become "visible").
Budget Define a weekly, monthly or annual budget that is comfortable for you, and through control mechanisms, ensure that everything remains within the budget provided.
"The goal is to turn data into information, and information into insight."