Segmenting your leads by audiences is a way of knowing your target audience and of optimizing your marketing actions. Segmenting by audiences means that you separate your leads in different groups, in which each one has its characteristics.

You can use this segmentation to define your marketing actions. On one side you must advertise your product/service and on the other choose which marketing mechanisms will bring you the best results. For that to happen, it's essential for you to understand who is your target audience.

Very briefly, segmenting your leads by audiences is the same as separating them according to:

  • Characteristics;
  • Needs;
  • Preferences;
  • Behaviors;
  • Desires;
  • Consumer habits, among others.

With this, you are able to communicate your product/service differently according to each audience.
This kind of data is crucial because it's going to guide your marketing campaigns and optimize your results. Why?

At the end of the day, by defining one or more audiences, you'll be able to work your content, offers, events, and others, to each audience and communicate in a more personal way to attract even more interest in those potential clients.

Test our platform for 30 days, completely free, and use our audience creator to segment your communications.

"We do a lot of one night stands in lead generation and not enough in long-term relationships."

Mike King, Founder of iPullRank