Digital has come to stay! Nowadays, the ways to attract new clients are different and more effective.
Have you ever thought about using digital strategies to get possible clients? Or simply put, you aren't able to optimize this process of lead acquisition and retention?
Then, this article is for you!
Now, more than ever, it's crucial to create an action plan for converting leads into customers. To help you make this process more efficient, we leave you with a strategy that we use and has brought us good results. The AIDA Model!
The point is that, with a strong process for capturing leads, a nurturing of those leads and good commercial actions, you can get better results.
Put to practice, here's what you should do:
Attention: In this phase, you should bring the biggest amount of visitors to your social media, website or landing page that you are promoting. We want you to reach pretty much everyone, and that you get the contact of those visitors, converting them into leads.
Interest: Here, you need to arouse interest in your leads. But how? The answer is content marketing. Send newsletters to those leads with segmented content, according to its source or the state that it’s in.
Desire: More than nurturing interest, we have to arouse the feeling of desire within those leads. Content like success cases is one of the most effective ways of doing it.
Action: Create a differentiating campaign and send it to those leads that you have been nurturing over time. How should you do it? Send an SMS with that campaign and communicate it as being something exclusive for them.
Why are we recommending this?
Because, more than having a database, it's important to have a qualified database. One in which the leads already know your brand, know that you understand about your product/service and have already shown interest. Having this, you can increase your conversion rate of leads into clients.
Test Closum for 30 days completely free! And more than organizing your leads, practice this model with all our functionalities of Inbound Marketing.