These days, our target audience is increasingly digital, with a greater possibility of choice and increasingly intelligent in decision making. That is, this only makes it difficult for the marketing team to work when promoting campaigns!
We all know that in Portugal, 6 out of 10 people, have at least one active account on a social network and in addition that daily they use Google to find answers to the needs they face.
So how can we improve our conversion and include campaigns that bring us results in our marketing planning?
1 – Birthday campaigns
Who doesn't like to get a present on your birthday?
So why don't we plan an almost lifetime campaign where it will only be targeted for Facebookers who make years in the next 2 or 3 months?
Interesting? Yes, Facebook lets you create ads where in setting our target audience we can search for behaviors and one of the points there you want is even the birthday of the Facebookers.
We quickly understand that in the next 2 or 3 months we can reach between 3 and 9,000 people in Portugal.
2 – People exclusion
Does it make sense to promote our campaign to people who like our Facebook page?
Here it can be a bit controversial and for some does and for others not, but why not take advantage of our investment and look for people who don't follow us and gave our page a like?
On Facebook, you can then delete people who like your page.
3 – Goal definition
One of the things that raises doubts the most in promoting a campaign is the goal. So it is essential to define the purpose of that campaign, if we want to draw Attention, to arouse Interest/Desire or that our target audience take Action. If we look well, in choosing the goal, we have a marketing funnel:
4 –Negative words
In creating adwords campaigns the intention is for our business to appear when someone does a Google search, where we pay for clicks on a keyword defined by us.
However, we can't always guess what you're searching for on Google, so if we have as a keyword the word "Gym" and someone search for "Gym Floor" we will pay for this search if they click.
So then we speak in negative words, here we do the reverse, we bet on words where we don't want to show up.
5 – Words to bet
After all, what keywords should we use in our adwords campaigns?
There are tools where we can know what words we should bet on our ads. It is important here to analyze the number of monthly searches.
Google provides a Keyword Planner where we can get these kinds of answers.
Complicated? We help!
Ask us for help with your Facebook or Google ads now.